Benchmarking

One thing that drew me into the world of digital marketing, and remains one of the drivers of this area for all marketers, is the ability to see exactly what is working in realtime. Gone are the days when you would simply have an idea that something might work with your target audience and then pump some budget into a pretty design, buy a billboard for a week or hire a poor chap wearing a sandwich board to walk around town with your message on his chest. Now we can activate and evaluate within the time it takes to glance at a Google Analytics or Facebook Insights report and either edit, stop or adjust budget accordingly. The immediacy and transparency is fantastic and perhaps even makes you question why people might still spend so much on the dark arts of mass marketing on TV channels. Perhaps.

But it all starts from a level playing field. We specialise in benchmarking and auditing your existing communications against the industry and direct competitors, then optimising your efforts and focusing your resources directly at your business objectives. At the end of the day if your marketing doesn’t answer your business needs, it is irrelevant fluff.

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