Last week was one of the biggest trade shows in the Middle East and Ashton and Ashton went along to check on two things: marketing tactics in use by the real estate industry and also to get a glimpse of what Dubai will look like in the near future.
Learnings were as follows:
Big stands with big models are still the norm (no surprise), but there are more engaging elements such as 360 degree video screens and holograms coming into play.
The event hasn’t got any smaller – must wear comfortable shoes, note to self and wife.
Popular stands are the ones who announce in big bold signs that they have low sign-on fees for property purchases – very old school but at the end of the day it is sales that matter!
And here is a small selection of pictures from the event – here