The Downside Of Publicity

The last few months have been incredibly eye-opening and one of the reasons I first began this new venture – I have been able to fully embed in a company looking for hands-on marketing communications guidance and production and genuinely make a difference. The step away from rigid agency life into a closer client role has been refreshing, and occasionally frustrating but that is another blog post…

There was an odd pride came over me yesterday during lunch with the founder and CEO when he told me he had got into an argument with his wife. When I asked why, expecting the response to be about a shopping trip or forgetting an anniversary, he explained that a friend of his wife’s had seen in the news an announcement of a major industrial accolade for his company, and his name all over the press. The CEO, always focused on sales and market development rather than the glitz and glamour of events and awards, was in trouble with his proud and supportive wife because he had forgotten to mention the prize. He was grassed up by his newfound fame, all because of a media campaign I had instigated with the Head of Marketing.

That CEO is Bakhtiar Wain of Avanceon and they are now recognised as Best System Integrators by Schneider Electric, a company they have partnered with on various projects across the Middle East. This little anecdote serves to remind me of the great strides I have managed to take at this company, where the very idea of communicating their success is alien. Now, with this little taste of fame, we are starting to turn the corner.

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