Where Does Your Loyalty Lie?

My house could easily be sponsored by one of two major global brands, littered as it is with a variety of black, white and space grey coloured objects named either Ektorp, Hemnes, iPhone or MacBook Pro. My wife and I are loyal to certain brands because they suit our lives, are dependable and are not unduly extreme on our budgets. But what about below the surface? Are we as brand loyal for more technical concerns, with what matters under the hood?

I’m focusing specifically on cloud storage and the associated features for this series of blog posts as am currently testing and reviewing the following services in some kind of transitional parallel:

  1. Google Drive – including Docs and Photos
  2. Dropbox
  3. Microsoft Office and OneDrive
  4. Apple’s iServices

These are in no particular order of preference but each plays or has played a significant role in my personal and professional life during the last few years.

Since buying my very first personal computer upon graduating (yes, it was a while ago, my first email address was my university matriculation number instead of an actual name), I have been an Apple Fan and seethed briefly every time I have been given a Windows machine with every subsequent career move. Only now whilst consulting do I have in my own control the power to choose OS X over whatever confusing flavour of Windows is slapped onto an inferior laptop. Even that first iBook screamed quality and stability, loaded with my entire music and photo collection onto the pre-iPod iterations of iTunes and iPhoto on my two-year sojourn in the Land of the Rising Sun.

I still recall how, in 2001, the pristine white machine had no space for a floppy drive and I had to rely on something entirely unheard of and unused at the time – a USB memory stick. This ingenious device allowed me to share files with PCs easily but wasn’t cheap; you could switch GB for GBP in those days, storage for currency, but all I remember thinking was: “This is more than 40 floppy disks!” with a big grin on my newly-graduated face. Nearly 15 years later and I am about to drill into the nitty gritty of cloud storage, where a terabyte costs “only” $10 a month or thereabouts – oh the times they have a-changed.

Next post: Google Drive

Image courtesy of Kazu End via Stocksnap

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