I’m not choosing sides here, I promise. Sides, like disciplines, are blurring. The same as you can’t easily pigeon-hole something as advertising or PR (or digital, more to the point) I’m finding through my recent endeavours I’m able to broaden my understanding in a way previously not possible as a big-agency director. Experiencing things as closely as I’m currently able to from an in-house perspective means I see each and every facial expression when bad creative is delivered from suppliers or otherwise, and how every cent of a budget is hard fought and justifiably protected from that point.
Learning by osmosis means I’m more ready than ever for the next role, wherever it lands. More on this later.