Not just another opportunity to post a Simon and Garfunkel classic, or to reminisce about an incredible ensemble performance from my days in the Mirfield Free Grammar School choir. This post is in honour of my days working in a microcosm of the sales and marketing world.
I have been fortunate to work much more closely alongside clients of varying backgrounds and skillsets since branching out from agency life to form the Ashton and Ashton consultancy you see before you. We are digital communication architects – big agency background without the fees. Contact us today for a brand audit. I have been blessed to experience firsthand the very real business pressures that only an entrepreneur would feel, having taken upon him/herself the requirement to feed, clothe and nurture his growing workforce in pursuit of commercial success.
Perhaps the most important lesson learnt comes in the form of silence. Knowing what to say and when to stay quiet in interpersonal exchanges is the key. I remember in the early days of my junior squash career (aged 10-18 I was rather nifty with a rubber ball inside a glass-backed room) I was lucky to be coached by a slightly eccentric international hopeful, who since those glory days in the early 90s has become a BNP political candidate. Before I go veering completely off topic I should ad that he instilled in his pupils the ability to wait for a beat, just a slight beat, after your opponent plays the ball so you do not anticipate but simply go directly where the ball is going. Avoids being wrong-footed, apparently. I internalised this lesson and went on to be something of a regional champion in my youth. And then teenage life, beer, girls, etc., took over and I left squash behind until very recently.
Along with mothballing my sporting prowess, it seems the same can be said for that instinct to ever-so-briefly-wait-and-see. This is gradually coming back into my professional life, with thanks to my current crop of clients. Thank you!
Now: anyone for squash?