Middle East Rail 2016 – the view from next door

Taking a brief respite at the welcoming warm wifi haven of Caffe Nero, a few thoughts after Day One:

  1. The sales team love events, it gets them in front of a wide cross-section of opportunities; feed their passion
  2. Preparation is hugely important – simple and clean marketing collaterals, business cards, comfy shoes, leadership speaking notes, leave no stone unturned
  3. DIY – rely on nobody else to get the stuff done important to you
  4. Stay positive – it opens doors of communication and business
  5. Dress warm – the air conditioning in there is akin to a Yorkshire winter 

Roll on Day Two!

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