After being thoroughly un-inundated with suggestions of CEO blogs from across the GCC to sift through, I have decided to begin under my own steam. The sleeves are rolled up and I will now trawl through the interweb, using the TopCEO list created by Trends Magazine and Insead as part of their annual regional award ceremony.
What I’m hope to find is a variety of things:
- CEOs of successful companies are shining examples of how to communicate with their peers
- The blogs I hope to find will reveal another side of the CEO, beyond purely corporate communications
- Alternatively that very few of the CEOs in fact blog at all and there is a vast communication opportunity for PR agencies and consultancies like Ashton x Ashton to step into and generate the much-needed “thought leader” Google-friendly content craved by all and sundry
According to Edelman’s Trust Barometer released at the start of 2016, CEO credibility has increased the most since 2015 on a global scale:
What this clearly indicates to me, and hopefully to those leaders who want to be seen and heard as influencers across the omnipotent communication channel that is “online”, is that CEOs need to talk with the authority, transparency and credibility we have begun to expect. The beauty of a blog, as opposed to an Instagram or Facebook account, is in the form factor as much as anything.
- The writer lays out their wisdom for all to see and engage with in their own time without any expectation of the immediacy of response expected on social media. It is a more relaxed sharing experience all round.
- The content is longer form, therefore more considered and, if required, researched. It is something to be cherished over a coffee, not glanced at briefly whilst in the elevator.
- Frequency is less of a concern. Whilst it is recommended to tweet many times a day, blogging on a weekly basis is a good minimum rhythm to start with. Richard Edelman is someone who has maintained this routine for many years and is globally revered for his dedication and insights. Seth Godin shares his thoughts on a daily basis.
Blogging is a habit I am fighting to get into on a regular basis, somehwere between Richard and Seth would be ideal. The communicational benefits are becoming clearer to me on a daily basis as my audience grows. How about you? Could you and your business do with an SEO boost?