With their full report released recently at GITEX Technology Week here in Dubai, Digital McKinsey have assessed the potential and pitfalls in the Middle East in terms of digital innovation as an economic driver. Here in the UAE we are almost at 100% smartphone adoption and everyone and their cat has an Instagram account, but how does that translate into real-world use for the greater good?
At this point I cannot answer that as am still nose-in-report, but wanted to share with my network now in case you missed it, so once I post something a little more meaty there might be greater discussion.
One point I noted, apart from the killer headline, was that less than 20% of SMEs (small medium enterprises) in the UAE have an online presence. Scary stuff, but massive potential to develop, as well as the brand and communications side of things too, which go hand-in-hand in my humble opinion.
Enjoy the report: Digital Middle East – Transforming the region into a leading digital economy, and let’s catch up soon…
This blog post originally appeared on my personal LinkedIn blog and will subsequently be followed by a more detailed repsonse to this important report.