After being thoroughly un-inundated with suggestions of CEO blogs from across the GCC to sift through, I have decided to begin under my own steam. The sleeves are rolled up and I will now trawl through the interweb, using the TopCEO list created by Trends Magazine and Insead as part of their annual regional award ceremony.
What I’m hope to find is a variety of things:
- CEOs of successful companies are shining examples of how to communicate with their peers
- The blogs I hope to find will reveal another side of the CEO, beyond purely corporate communications
- Alternatively that very few of the CEOs in fact blog at all and there is a vast communication opportunity for PR agencies and consultancies like Ashton x Ashton to step into and generate the much-needed “thought leader” Google-friendly content craved by all and sundry
According to Edelman’s Trust Barometer released at the start of 2016, CEO credibility has increased the most since 2015 on a global scale:
What this clearly indicates to me, and hopefully to those leaders who want to be seen and heard as influencers across the omnipotent communication channel that is “online”, is that CEOs need to talk with the authority, transparency and credibility we have begun to expect. The beauty of a blog, as opposed to an Instagram or Facebook account, is in the form factor as much as anything.
- The writer lays out their wisdom for all to see and engage with in their own time without any expectation of the immediacy of response expected on social media. It is a more relaxed sharing experience all round.
- The content is longer form, therefore more considered and, if required, researched. It is something to be cherished over a coffee, not glanced at briefly whilst in the elevator.
- Frequency is less of a concern. Whilst it is recommended to tweet many times a day, blogging on a weekly basis is a good minimum rhythm to start with. Richard Edelman is someone who has maintained this routine for many years and is globally revered for his dedication and insights. Seth Godin shares his thoughts on a daily basis.
Blogging is a habit I am fighting to get into on a regular basis, somehwere between Richard and Seth would be ideal. The communicational benefits are becoming clearer to me on a daily basis as my audience grows. How about you? Could you and your business do with an SEO boost?
This blog post appeared on my personal LinkedIn profile just moments ago. I hope you arent reading it twice in quick succession by accident.
I am in the midst of a huge research project, attempting to compile a Best Practice list of CEO bloggers right here in the Middle East. During recent training presentation research I was inundated with international CEOs who blog, mainly from the US and Europe, but left bereft of any from the UAE or wider GCC region. Hence why I feel I need to try and fill the gap with my own findings.
During said research I was also completing a digital communications strategy for a client, and find myself recommending more activity from the whole company on LinkedIn – apparently it boosts your SEO and inbound lead hits from potential buyers, even in the slightly unglamorous realm of IIoT and smart city infrastructure. And I stumbled upon this article on Forbes: 50 Ways To Get More LinkedIn Page Followers. Which turns out to be a really useful compendium, so I thought I would share.
Thanks, Forbes, much appreciated.
In the meantime, I am cranking the gears of the Ashton and Ashton blog once more in an effort to discover and be sent links to stunning, shining examples of stellar CEO bloggers in the Middle East. Not Instagrammers, not Youtubers, but bloggers. Less fashionable in this day and age, I grant you, but infinitely more useful for positioning yourself as a thought leader in the niche of your choice. Firing out two paragraphs on sustainability in the desert is definitely more liked by Google than posting a square picture of a solar farm with a dozen hashtags.
Picture courtesy of the ever-awesome Stocksnap.io, as ever. Thank you for making my blog posts look slightly more interesting!
Everything points in one direction: successful “thought leaders” blog regularly. Simple as that. For your ideas to be heard you have to communicate them, and Google is one of the best discovery tools available, if not the best.
Thinking about what content I read as a communications professional, it strikes me I’m attracted to readable human truths that I can read on my mobile during downtimes. Usually with a picture or two for good measure too.
When making recommendations to colleagues or clients on how to go about this I’ve had a pretty decent search for UAE-specific examples of successful leaders who blog, to share case studies. Unfortunately all the best examples are international, hence why I’m now launching this project:
“CEOs Who Blog”
The focus will be on the UAE and wider GCC, blogging predominantly in English, also with some analysis on the blogs themselves and how they contribute to the CEO profile and company reputation in general.
I’ll be searching under my own steam but of course any submissions for investigation/ inclusion are much appreciated!