Well here it is: https://anchor.fm/jonathan-hirasawa-ashton
More than ten years after my first podcasting experience whilst living in London, here we are back again now that podcasts are the “it” place to be. Niche audiences, mobile devices looking for on-demand audio content, podcasts are growing in popularity indeed.
A recent research into the growing phenomenon by markettiers, focused on my home market of the United Arab Emirates, and highlights several key reasons why this is where brands should be, based on a few key highlights as follows:
- Podcast listeners spend 25% more on food and drink than non podcast listeners
- Podcast listeners spend 25% more on entertainment and travel than non podcast listeners
- 93% of people who listen to a podcast, finish it
That last insight is particularly relevant in this day of constantly fighting for the attention of your target audience. But what has this got to do with launching my own podcast? And, if you listen to it, you will realise that it isn’t particularly thrilling, compelling or useful. Yet.
But it will be. If just one of my lovely contacts from my global network and I find the time to drill into the creative challenges faced in the marketing communications arena. The point is, the podcast was inspired by the generally overused phrase “thinking outside the box” and how communicators define their competitive advantage or otherwise on their own terms, i.e. what does their box look like.
To date, I have hosted two colleagues in my audio space. But it more will follow, this will snowball into success, it will happen. And when it does, I sincerely hope it will prove useful to my audience. That’s where you come in. Spread the word, get in touch, come and play with the Anchor mobile app with me, it is straightforward and could be the beginning of a new career for you.
Just in case you missed the link at the top: https://anchor.fm/jonathan-hirasawa-ashton