Top Middle East CEOs and their online profiles – chapter 4

When a Google search begins with the search engine giant questionning your spelling you already know there may be some ambiguity around someone’s online profile, intentional or otherwise. Digging down page one as we do, and let’s face it not many people will go beyond that unless they are truly desperate to find something they know is definitely online somewhere if only they could find it, we begin to see a rather solid picture of Mr Khalil Ismail Al Meer forming. Our 4th CEO on the TopCEO list we are using as a starting point for this leadership digital reputational analysis is looking good.

Obligatory screengrab of SERP here:

khalil ismail al meer ceo khaleeji commercial bank ashton and ashton digital reputation analysis google seo

Interestingly Mr Al Meer’s results do not begin with a LinkedIn profile or owned channel, but with 4Traders, a mix of business directory and news portal that manages lots of traffic through clickbait and leadership profiles such as this. I am not sure to this day if this is an approved profile of Mr Al Meer, but, profiel photo and brevity aside, it certainly isn’t doing him any harm.

Next on the list we are served an image selection by Google, showing us how well our subject has been tagged across the Internet in terms of visuals. You can see a full selection of images as the featured image of this post, as usual. It begins well and then descends into a multitude of random people with or without moustaches.

Beyond this we are left with several articles on the Khaleeji Commercial Bank company website, offering slightly more information than 4Traders did earlier, but we are certainly not overwhelmed with details. After some slightly arduous searching on my favourite professional network I did manage to find a clue as to why there was no LinkedIn profile surfacing on Google for our 4th most successful CEO of the Middle East in 2016:

Khalil Ismail Al Meer CEO Khaleeji Commercial Bank Ashton and Ashton Digital Reputation Analysis LinkedIn profile

Need I repeat myself on the importance of a polished and professional profile? Mine is hardly a work of art but has some merits, I hope you’ll agree. Please don’t hesitate to get in touch with Ashton and Ashton should you need any help or advice on boosting your online reputation, sir!

CEOs and online profiles in the Middle East – Chapter 3

Our exploratory journey through the top 100 CEOs in the Middle East, as defined by Trends Magazine and Insead in their Top CEO awards of 2016, continues apace as we step into the digital estate of 3rd place Mr Nasser Abdulrahman Rafi, CEO of Emaar Malls Group. Mr Nasser, welcome, we’ve been expecting you.

Without further ado let’s step into page one of a Google search for his name, and here it is:

Ashton and Ashton Mr Nasser Abdulrahman Rafi Emaar Malls Group CEO blog and online profile

I find particularly striking that the most popular/ relevant piece of content as deemed by Google (get in touch if you need more of an idea of how their algorithm works, as this whole exercise of reputation building and blogging is based upon Google’s selection) is a video from 2015, by Trends Magazine themselves no less. We are told repeatedly by the experts that video content is much more important than mere text, something I do agree with if done well. Where a content strategy anchored around video tends to fall down is due to investment (of time and budget), and the ability of a company to identify useful and insightful content that can be turned around in a timeframe that means the video is still relevant. In other words: is it evergreen?

There will be many factors at play as to why this ranks top out of everything Google can find on Mr Rafi, including:

  1. Content type – it is video and every channel, such sa Facebook, pushes video content to the top of feeds because people stay with it longer which means they can charge more in terms of advertising around it; Google also likes to include a content mix in search results wherever possible, such as images, videos, news, blog posts, social media chunks – bear this in mind when planning your content to dominate page one of Google and control your own brand.
  2. Author – the video was posted by Trends Magazine, an authority as a media outlet and an authority in the business world due to its annual CEO awards and relationship with Insead.
  3. Keywords and tags – clearly labelled with Mr Rafi’s name and title, making it easy to find and share.

Although it doesn’t have rthat many views, all the above elements add up to something Google has deemed useful to us as we search for “Nasser Abdulrahman Rafi”. And, to be fair, although it isn’t a recent video it is of interest in my humble opinion. It shows he is a human being and can talk to the camera without any issues.

Beyond the first result, we have a collection of images and media interviews. Unfortunately, as for our CEO in Chapter 2, we also have a LinkedIn result which links to the wrong man. A little more detective work into LinkedIn, by far my personal favourite after blogging for boosting your online reputation, and we find a basic profile but a profile nonetheless. I am not surprised Google didn’t pick up on it as it did not include the middle search term “Abdulrahman”. It lists an impressive series of leadership roles but is lacking a photograph which to me means literally it is a faceless profile. One reason for my undertaking this survey is to discover how many leading CEOs are in fact showing their real face in public.

There are many other great profile pieces in the media on the rest of page one of Google, even some social media links to the top-listed video, but we are lacking a couple of paragraphs from the CEO himself, an insight into what challenges make him get out of bed every day. A small ask and for something that many communicators would deem too trivial for a leading regional CEO. But an ask nonetheless.

 

Yahoo! loses its exclamation mark

Bought by Verizon for a fraction of its previous valuations (from $125 billion to just under $5 billion), one of the hottest properties online, the place where many people experienced the internet for the first time: now simply an investment vehicle where substantial shares from successful internet companies (Ali Baba et al) are parked. Yahoo, you must remove your once-quirky exclamation point immediately.

My favourite, and possibly most saddening, quote from the BBC’s write-up of the takeover:

Verizon will now likely merge Yahoo with AOL, the company it bought last year for $4.4bn. A Yahoo-AOL pairing has been expected for years. The companies are like two high school friends who everyone knew would eventually get together, but only when the time was right. Or maybe when they were both a bit desperate.

Full article here: http://www.bbc.com/news/technology-36881101

Image taken from here: http://thenextcorner.com/2011/12/yahoo-billboard/

Further thoughts from Ashton and Ashton on the ramifications in the online media space and what that means for brands and agencies will follow here soon…

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