CEOs and online profiles in the Middle East – chapter 2

Coming in at second place in the Winners List compiled by Trends Magazine and Insead, we find Mr Ali Mohammed Ali Al-Obaidli from Ezdan Holding Group. As is my wont I like to do a basic Google search to see how his reputation is shaped by the world’s online filing cabinet. Let’s take a look:

Ashton and Ashton Mr Ali Mohammed Ali Al Obaildi Ezdan Holding Group CEO blog and online profile

And what does Google reveal? That the best piece of content associated with him is from 2014, an arms-length profile piece positioning Mr Ali Al Obaidli and Ezdan Holding Group comfortably as leaders in construction and real estate in Qatar, with a growing focus on high net worth individuals of late. The second link Google offers up is a CEO letter as he wraps up 2015 and outlines the successes and future growth plans for Ezdan holding Group. Well-written, but possibly by his impressive team or external PR agency – definitely no shame in producing these kinds of communications but it leaves me craving for something more personable from the public face of the company.

Most of the rest of the URLs in the screengrab are to similar pieces of corporate content, so let’s now turn our attention to other channels Mr Ali may be present on.

LinkedIn offers company leadership the opportunity to display their business pedigree, personal and professional successes and also, during the last few years, provides a platform for longer form content to reach your focused network in the form of a blog post. It is unfortaunte in the first instance that Google adds in a link to the wrong Ali Mohammed Ali Al-Obaidli LinkedIn profile, but do not fear, we will go direct to the horse’s mouth, or social network if you prefer,  and discover that after a laborious search effort Mr Ali does not have a personal profile. I would only claim this was a missed opportunity should he be interested in raising his own profile alongside Ezdan Holding Group and have the interest to maintain his profile. One element of digital estate management I always preach, apart from blogging builds reputations, is to avoid over-exposure if you cannot uphold it. There is nothing worse than a derelict social media profile. Having said that, LinkedIn is slightly different and can be used for SEO (Google loves it as it identifies skilled and authoritative individuals) and does not necessarily need frequent updates.

And so, I will leave Chapter 2 with this advice: please create a LinkedIn profile as a minimal requirement. It will let you tell your story and also link directly to the Ezdan Holding Group company page. All good for corporate reputation and discovery.

 

Cityscape 2015

Last week was one of the biggest trade shows in the Middle East and Ashton and Ashton went along to check on two things: marketing tactics in use by the real estate industry and also to get a glimpse of what Dubai will look like in the near future.

Learnings were as follows:

Big stands with big models are still the norm (no surprise), but there are more engaging elements such as 360 degree video screens and holograms coming into play.

The event hasn’t got any smaller – must wear comfortable shoes, note to self and wife.

Popular stands are the ones who announce in big bold signs that they have low sign-on fees for property purchases – very old school but at the end of the day it is sales that matter!

And here is a small selection of pictures from the event – here