Another Blog Post With Donald Trump In The Title

The purpose of this blog post is not to test the lengths to which a blogger, who works in digital marketing or communications in general, will go to in order to get clicks to his page. Or is it? Whilst getting lost surfing the Internet is all too easy, it has also been noted how many websites have been built up regurgitating news and opinion about this guy, often with no other purpose than to repurpose existing news in the hope that you will read it through their website and they can use your eyeballs to be paid for carrying random advertising.

Something I have never explored, as someone who believes in organic search engine optimisation and the power of blogging for the sake of putting your own message down, and coming from someone who very rarely looks at print adverts never mind clicking on such Google Ads, but what about you?

If you saw such a site (and I found this Donald Trump-related site earlier today, brand new but hoping to reel you in by jumping on what will hopefully not be a 4 year long hot trend) would you even touch it? In an era of fake news and alternative facts, we must continue to search for believable sources of information, something the Internet itself has made it both harder and easier to do at the same time.

Harder by commercialising your attention.

Easier by democratising the very method of finding information.

Ladies and gentlemen, Google and Bing and Yahoo, and the add-on discovery options offered by Facebook, Twitter and their ilk, have skewed everything in their favour, we the consumer merely encouraged to consume.

Perhaps we can simply bypass this, tear it up and start again.

Yahoo! loses its exclamation mark

Bought by Verizon for a fraction of its previous valuations (from $125 billion to just under $5 billion), one of the hottest properties online, the place where many people experienced the internet for the first time: now simply an investment vehicle where substantial shares from successful internet companies (Ali Baba et al) are parked. Yahoo, you must remove your once-quirky exclamation point immediately.

My favourite, and possibly most saddening, quote from the BBC’s write-up of the takeover:

Verizon will now likely merge Yahoo with AOL, the company it bought last year for $4.4bn. A Yahoo-AOL pairing has been expected for years. The companies are like two high school friends who everyone knew would eventually get together, but only when the time was right. Or maybe when they were both a bit desperate.

Full article here: http://www.bbc.com/news/technology-36881101

Image taken from here: http://thenextcorner.com/2011/12/yahoo-billboard/

Further thoughts from Ashton and Ashton on the ramifications in the online media space and what that means for brands and agencies will follow here soon…