Tools

Here at Ashton and Ashton we believe in context marketing. Before thinking about your message, content and channel you need to know your industry:

  • Who is your competition?
  • What are they doing and saying?
  • When are they active?
  • Where do they operate?
  • Why do they do what they do?
  • How can this inform your actions to win?

We can of course help with this, by auditing and providing you a clear analysis of your industry communication landscape. From there we can work with you on defining an action plan to enhance your inbound marketing, making sure that your customers know about your world-beating products and services.

Here is an example of a perceptual map we created for a client to visualise where they ranked in terms of their SEO vs inbound content effectiveness:

Benchmarking

We have been busy developing messaging houses, audits and buyer personas, helping government agencies across the Middle East target and engage with the right people.

Get in touch. We can probably help you too 🙂

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