Just in the process of completing a global digital audit across both owned and earned media for a government agency here in the UAE. Interesting results as we make recommendations on how best they can evolve their existing channels and make use of influencers to amplify reach. Getting to grips with the useful technology from Pulsar at the same time, another string to our bow, that produces some stunning and useful graphics.
As in-house Communication Director for global engineering firm Avanceon we have been fortunate to work closely with C-level and Head of Marketing to bring out about a steady, focused, relevant flow of planned communications across all channels, on- and offline.
One of many highlights was being able to draft this internal memo from the CEO in the afterglow of their largest event to date, the Automation Symposium:
After 3 months of preparation, 40k Twitter impressions, 450 Powerpoint slides, 150+ attendees, +70 different customers, 15 media representatives, already 6 major inserts just on the day after, including The Business Recorder, The News, The Nation, Naw-E-Waqt and a tv insert on City 42, countless sleepless hours for the stellar engineering and sales team, and one very special partnership with Rockwell Automation, we can look back on Pakistan’s first ever dedicated industrial automation symposium as a major success.
The global team pulled together across all departments and made sure that, not only was the deep engineering knowledge displayed on ground, people not able to attend could see the expertise on offer; for the week of the event, through sheer organic content, we owned #IndustrialAutomation – a hashtag commonly associated with industry leaders such as Rockwell Automation, Schneider Electric and Siemens.
More importantly, this event and the communications around it brought in over 10 new projects, one contract alone easily covering the cost of the event.
Please also find video highlights of integrated communications campaign experience, for global brands Ferrero and GSK:
Here is a full video series created for an emotive brand campaign for Panadol, “True Hero”: